Principal at Hypenotic, communications strategy and design for values driven entities.
Slow Food advocate.
Dad.
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Drive: The surprising truth about what motivates us (RSA Animate)
Many of you who've worked with us will recognize this style of graphic recording from our brainstorm sessions.
We use it as a way to report on ideas and insights in a way that both demonstrates relationships as well inspires people who aren't used to using Design thinking to solve problems. When they see their ideas come to life in colour, they're motivated to continue the process.
We learned many of our research and ideation methodologies from the now disbanded Bell Delta Centre, but there's a healthy community of ideation professionals all over the place.
I thought it worth sharing now, despite the almost 3 million views, because I've also read Drive, and really enjoyed it. It's one of those reads that just feels right. The book is filed with ideas that sound right, and it's a relief to see them backed up by by research and represented compellingly.
